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Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary

Additional Information:

Title: Advertising Principles and Practice
Author: Gupta Ruchi
Item ID: VDJlDwAAQBAJ
Publisher: S. Chand Publishing
Type: BOOK
Format File: PDF & EPUB
Android/iOS: Install “Google Play Books”
Page Count: 402
Category: Business & Economics
Published Date: 2012
Language: en
Isbn 10: 812194001X
Isbn 13: 9788121940016
Sale Info: FOR_SALE
Price: 13.67 EUR


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