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[GET] Marketing Big Oil: Brand Lessons from the World’s Largest Companies Books

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[Paid Ebooks] Price: 55.39 EUR (Free). Download Marketing Big Oil: Brand Lessons from the World’s Largest Companies.

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn’t work, showing us how even the largest companies sometimes fail to get their message across.

Additional Information:

Title: Marketing Big Oil: Brand Lessons from the World’s Largest Companies
Author: M. Robinson
Item ID: n_DwAwAAQBAJ
Publisher: Springer
Type: BOOK
Format File: PDF & EPUB
Android/iOS: Install “Google Play Books”
Page Count: 153
Category: Business & Economics
Published Date: 2014-07-21
Language: en
Isbn 10: 1137388072
Isbn 13: 9781137388070
Sale Info: FOR_SALE
Price: 55.39 EUR


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