[GET] International Employer Brand Management, A Multilevel Analysis and Segmentation of Students' Preferences Books
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The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students’ preferences for employer characteristics, it is difficult for multinational companies to decide on a feasible degree of employer brand standardization. Lena Christians investigates the impact of between-country differences, such as in national culture or economic wealth, on students’ preferences in relation to individual differences of students within the same country. In combination with a segmentation of the European graduate market, the results provide readers with inside on which elements of the employer value proposition are suitable for standardization in which target groups.
Additional Information:
| Title | : International Employer Brand Management, A Multilevel Analysis and Segmentation of Students’ Preferences |
| Author | : Lena Christiaans |
| Item ID | : Oepjun2kBBQC |
| Publisher | : Springer Science & Business Media |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 265 |
| Category | : Business & Economics |
| Published Date | : 2012-11-28 |
| Language | : en |
| Isbn 10 | : 3658004568 |
| Isbn 13 | : 9783658004569 |
| Sale Info | : FOR_SALE |
| Price | : 93.59 EUR |
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