[GET] Marketing Strategy and Management Books
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The fifth edition of Marketing Strategy and Management builds upon Michael Baker’s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Additional Information:
| Title | : Marketing Strategy and Management |
| Author | : Michael J. Baker |
| Item ID | : w69hBQAAQBAJ |
| Publisher | : Macmillan International Higher Education |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 560 |
| Category | : Business & Economics |
| Published Date | : 2014-12-05 |
| Language | : en |
| Isbn 10 | : 1137342137 |
| Isbn 13 | : 9781137342133 |
| Sale Info | : FOR_SALE |
| Price | : 67.59 EUR |
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