[GET] City Branding, Theory and Cases Books
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The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Additional Information:
| Title | : City Branding, Theory and Cases |
| Author | : K. Dinnie |
| Item ID | : CEmjkyuccsAC |
| Publisher | : Springer |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 239 |
| Category | : Business & Economics |
| Published Date | : 2010-12-03 |
| Language | : en |
| Isbn 10 | : 0230294790 |
| Isbn 13 | : 9780230294790 |
| Sale Info | : FOR_SALE |
| Price | : 77.99 EUR |
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