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This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.

Additional Information:

Title: An Overview of the Public Relations Function
Author: Shannon A. Bowen
Item ID: OQ_4pZYM4jYC
Publisher: Business Expert Press
Type: BOOK
Format File: PDF & EPUB
Android/iOS: Install “Google Play Books”
Page Count: 186
Category: Business & Economics
Published Date: 2010-04-15
Language: en
Isbn 10: 1606491008
Isbn 13: 9781606491003
Sale Info: FOR_SALE
Price: 6.19 EUR


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