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This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
Additional Information:
| Title | : B2B Brand Management |
| Author | : Philip Kotler,Waldemar Pfoertsch |
| Item ID | : bcmo-WZtOvQC |
| Publisher | : Springer Science & Business Media |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 357 |
| Category | : Business & Economics |
| Published Date | : 2006-09-22 |
| Language | : en |
| Isbn 10 | : 3540447296 |
| Isbn 13 | : 9783540447290 |
| Sale Info | : FOR_SALE |
| Price | : 38.86 EUR |
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